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Spiaggia dorata baciata dal sole, onde delicate e cielo azzurro infinito. Eleganti padiglioni con cupole colorate, cielo limpido, atmosfera di eleganza e tranquillità.

Viareggio Boutique Hotel

A warm, elegant welcome, steps away from the sea and the most vibrant part of Versilia.
Ingresso elegante con porta ad arco, tappeto rosso e pianta di cactus accanto.
Elegante salotto con poltrone bianche, cuscini turchesi e atmosfera accogliente e raffinata.

A new concept of hospitality, with deep roots and a contemporary spirit

Housed in an Art Nouveau building overlooking the city’s pine forest, Magnolia Boutique Hotel offers an intimate, harmonious, and airy atmosphere. Its location allows you to experience the city with ease, enjoying days at the beach, strolls along the promenade, and quiet moments.
The name Magnolia comes from the first hotel opened by the family’s grandfather, who began their journey in hospitality. Today, his granddaughters carry that legacy forward with a more contemporary, personal, and heartfelt approach.
Elegante camera da letto, testiera blu, lampada soffusa, atmosfera rilassante e accogliente.
Famiglia felice, risate e amore condiviso, un momento di gioia e connessione.
Due amiche sorridenti al mare, condividono un momento felice guardando un cellulare giallo.

The Rooms

At Magnolia Boutique Hotel, every room exudes the understated elegance of thoughtful design: welcoming, functional spaces that are close to everything that makes Viareggio special.
Camera accogliente, letto turchese, luce soffusa, atmosfera serena e rilassante.

Deluxe Single Room

The pleasure of having a space all to yourself, in a cosy setting designed for solo travellers.
Camera elegante e luminosa, arredi chiari, atmosfera serena e rilassante, perfetta per il riposo.

Budget Double Room

Simple yet graceful, an intimate space for enjoying Viareggio with ease.
Camera elegante con letto accogliente, parete geometrica blu, atmosfera serena e rilassante.

Deluxe Double/Twin Room

Choose between a double or twin room, tailored to the way you travel.
Camera elegante con letto accogliente, decorazioni floreali e toni rilassanti di blu e beige.

Superior Double/Twin Room

A deeper breath, with more room to slow down, stay present, and feel good.
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All of our rooms are pet-friendly: we even have a special pet kit for them.
LED TV, safe, and complimentary toiletries are always included.
Cozy, functional spaces near the sea.
A stone's throw from the Passeggiata, with the peace and quiet of the pine forest right across the way.
Tastings and aperitifs
featuring Tuscan products
Learn more
Partner beaches
less than 300 meters away
The beaches
A gentle awakening
breakfast featuring local products
Breakfast

Harmony is found in the details

A stay at Magnolia Boutique Hotel builds up through small moments: a “good morning” at breakfast, a break at the bar, a beach basket, an aperitif, or a tasting to discover select local flavors.
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Tuscany

Discovering a timeless land

Viareggio doesn't ask for rigid plans. It reveals itself gradually, between the shimmer of the sea, the architecture of the Passeggiata, the cool shade of the pine forest, and that timeless elegance unique to Versilia.
From Magnolia Boutique Hotel, each day can take you in a different direction: stay close to the beach or venture to Torre del Lago, Pietrasanta, Forte dei Marmi, Lucca, or Pisa, as Versilia unfolds around your journey.
Explore the area
Vista aerea di una piazza medievale con torre alta e tetti color terra di Siena. Spiaggia affollata, mare cristallino, rocce imponenti, sole splendente, relax e gioia estiva. Un enorme pupazzo colorato, sorridente, evoca gioia e meraviglia sotto un cielo azzurro.
Spiaggia affollata, mare cristallino, rocce imponenti, sole splendente, relax e gioia estiva.
Un enorme pupazzo colorato, sorridente, evoca gioia e meraviglia sotto un cielo azzurro.

Offers

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Mappa stilizzata con barca, foresta e simbolo di loto, evoca avventura e serenità.

Location

We're close to the beach and the Passeggiata di Viareggio, with a view of the pine forest.

Share your fondest memories with us

Discover the atmosphere of Magnolia Boutique Hotel through images of its spaces, special moments, and inspiration for your next stay.
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Gruppo di amici sorridenti in spiaggia, atmosfera di gioia e spensieratezza estiva.
Due uomini sorridenti si abbracciano felici sulla spiaggia, trasmettendo gioia e complicità.
Amici in spiaggia al tramonto, lanciano lanterne cinesi, creando un'atmosfera magica e serena.
Donna sorridente con occhiali da sole, braccia aperte, in una piazza soleggiata e storica.
Una coppia ammira fuochi d'artificio, simbolo di amore e celebrazione sotto il cielo stellato.
Figura mostruosa con occhi luminosi e denti affilati, avvolta in un'atmosfera inquietante.

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Via Vespucci, 89
55049 Viareggio (Lu)
Phone
+39 0584 356291
WhatsApp
+39 352 0901664
P.Iva 02518740515 - [cod_citra]
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